By examining various blogs and personal and commercial sites of many collections, we come to the conclusion that many people still do not take all the applications and SEO techniques of the site seriously, and perhaps for this reason, in the process of content creation , a special and appropriate place is optimally They do not allocate content for search engines. For this reason, in this article, we examine 10 important and key SEO applications for the site.
Reasons to use SEO for the site
In the following, we discuss 10 important reasons for using SEO techniques to optimize the site and benefit from its many uses.
1- Getting more traffic
The most obvious point that can be raised as an advantage of SEO and the importance of using SEO techniques is increasing website traffic.
You can’t always count on friendly and familiar visitors and introducing your website and content by them. Even the backlinks of other sites have a limited capacity.
Every day and every night, you can’t direct your audience to your site by saying things like “touch and pull up” in Instagram stories.
The best friend who can always watch over you and introduce your content to others is Google .
If you have an advertising banner on the most high-traffic sites, or if they give you a link in your articles in the form of a friendly recommendation to the audience or, for example, an advertisement report , you will eventually attract a percentage of the traffic of those sites.
But when you spend time on SEO, you attract a percentage of the entire online search population who happen to be looking for exactly what you’re talking about. In addition, this share can increase with your efforts.
Of course, you should remember that the relationship between your position on the search results page and incoming traffic through SEO is non-linear. That is, a small change in location can make a big change in traffic. So with the smallest change, there is a serious difference in traffic.
2- Gaining more trust
A visitor who searches for something on their own and comes to you will usually trust your site more than someone you ask them to come to your site in any other way. Of course, provided that he does not come across a weak, undocumented and commercial article with the aim of deceiving the audience and feels your goodwill.
The fact that the audience feels that they have searched the web and found and discovered your content is completely different from the fact that they have been directed to the site by you.
You may say to yourself, when someone knows me or, for example, follows my words on social networks , they will also trust my suggestion.
This is true. But don’t forget that in this case, you are spending your credit on your content. When you have worked hard to create content and believe that you have really useful and valuable things to say, why shouldn’t your content be spent on increasing your credibility?
3- Get more credit
Suppose you introduce your website to someone and he wants to check the validity of your site.
As a rule, if he is an expert, he will use at least three methods:
- He will read some of your content and directly evaluate your content.
- Checks your site’s rank as an estimate of your audience.
- Search for a few keywords related to your site’s topic.
Regarding the ranking of the site, you may be able to make the excuse that your content is specialized and has a small audience, and no one should expect a mass audience; But the fact that Google is not willing to recommend your content to others is simply not acceptable anymore.
Anyway, the phrase SEO is a series of techniques had meaning about five or ten years ago. Artificial intelligence and machine learning are becoming more powerful every day, and not being suggested by search engines can partly mean that you are not paying attention to the needs and concerns of your online audience and are writing for yourself.
4- Getting a better rank
No matter how much we say that the rank of the site is not important and its value is less today than in the past, which is really the case, again, the rank of the site in the world or in your country and industry is one of the primary judgment criteria about your site.
From this point of view, the ranking of the site can be likened to the initial impact on the communication skills that we humans have, beyond our bags, shoes, and clothes; But we also know that at first glance, these criteria affect the judgment of others and we need time and energy to correct them.
So even though site rank should not be our first concern, it makes sense to place it somewhere in the middle or at the bottom of our list of concerns.
There are not few people who think that the site or blog rank is an indication of the level of activity of the site and blog owners, and to maintain the site rank, they must continuously write and publish new content.
There is no doubt that the constant publication of content and updating of content can keep and engage your audience and, as a result, improve the ranking of your site.
But it is also not acceptable that by not updating the site and blog, your rank will be destroyed and no one will visit your site.
If part of your site’s traffic is provided by Google and other search engines, when you don’t update the site, the distance of your regular audience will only increase.
But at the same time, inbound traffic from search engines can keep your site thriving.
5- Creating long-term effects
If you are not interested in SEO, what alternatives are there for SEO? Let’s review some of these things together:
- Advertising banner on other sites
- Advertising site visits in social network posts
- Advertising in the form of Google AdWords
- Doing email marketing
- Directing the audience with Telegram channel posts
None of these are wrong methods. But you have to remember that their common feature is that they are temporary. You set a budget, and until that budget is spent, advertising continues.
In order to direct social media audience to your site, you need to continuously produce new content because you can’t just repost your link every day and ask others to click on it.
So, finally, we come to the conclusion that the main advantage of investing in SEO is that its effect remains in the long term, and trying to maintain a position on the search results page takes less of your time, money, and resources than other alternatives. will assign
6- Creating better branding
Suppose you work on a specialized topic, for example, the production of customer communication systems .
If those who search for words related to this topic in Google always see your name or your business in the first options, gradually your name and the topic of your activity will be associated in their minds.
If your efforts are continuous and effective, it is not unlikely that you will reach a point where, by searching for a specialized topic, Google will also suggest your name as a related question.
Such achievements are very valuable both in the form of personal branding and for branding at the business level, and it is fully justified to spend time to acquire them.
7- Helping to understand the audience
After spending some time on your site’s SEO, you can see audience queries in the reports provided by Google Search Console . Questions that they asked and you didn’t rank well in them.
For example, you have published an article about human resources software, and later you see that a question titled the history of human resources has also been asked. But you were usually ranked 10 to 20 and no one clicked on your article and you were only seen in the results list, so you had an impression without a click.
Here you will realize that your audience is also interested in the history of human resources and you can write for them in this field as well.
In this way, after some time, Google, along with other inputs and feedback, can help you define and compile a content calendar.
8- Helping to choose the audience
After segmenting customers and selecting target groups, it is time to attract these groups.
There are different ways to attract target groups and choosing the right keywords for each group is one of them.
As a simple example, the two groups searching for internet advertising and digital marketing are not necessarily of the same gender because the first group is more beginner and wants simpler information.
By choosing the right keywords and omitting some other keywords, you can attract your target audience.
These audiences can be better options, whether for friends on a completely personal blog or in the form of customers as sales funnel entry .
Of course, this method is never completely certain; But other methods, such as advertising in specialized media , are not completely certain and will only help you to the extent of an initial refinement.
9- Getting multiple entries
Normally, the most important page of most sites and blogs is their home page .
But when you strengthen your other pages with SEO, there will be many entries for your site. In this case, each of these entries will be an independent landing page , and depending on the topic of that page, you can change the website design .
For example, when someone comes to us looking for marketing book recommendations, we know that their first priority is books and reading. Therefore, we dedicate the majority of the content of the page to the introduction of marketing books .
If such a person reads the introduction of a few books and gets familiar with the site’s atmosphere and the way the books, authors and scientists look, and then visits the first page, he will have a more positive judgment and evaluation of the site compared to someone who, for example, visits the site on the recommendation of his friends. will have hit
In other words, having a few powerful landing pages with the help of SEO will open your hand to manage and design the customer journey map .
10- Getting more satisfaction
Today, you should no longer see SEO as a collection of techniques.
The term writing for search engines and putting it in front of writing for the audience makes less sense every day than before. Gradually, the more you satisfy the audience, the more satisfied the search engines will be, and this is a trend that you can see and experience more and more every day.
Adhering to SEO recommendations, if the recommendations are up-to-date and do not limit you to technical details, will ultimately bring you closer to your audience. Therefore, paying attention to SEO does not mean ignoring the audience and engaging with search engines. Rather, it can mean providing the satisfaction of the audience and search engines at the same time .
The importance of site SEO
Let’s assume that the above explanation has convinced you about the importance of SEO to spend time on SEO.
The next step is not to look for an SEO specialist or to go into complex and tedious technical aspects.
For now, in the first steps, read the points raised in other materials and do things like deciding on keywords and choosing a few foundation stones or root pages as well as internal linking .
These simple tasks will create so much output for you and motivate you to gradually learn more specialized tips.
In the end, if you also know other uses for website SEO that show the importance and effectiveness of using SEO techniques, we will be happy to share them with us.
