A corporate site refers to a set of websites that represents a company, department, or organization (government, private, or semi-private) and introduces the history, purpose, and services of that company.
Designing a corporate website is a good way to give credit to a business. Today, with the booming use of Internet facilities, corporate sites are considered a kind of authentic resume for their businesses, which have been very effective in introducing others and attracting audiences. Even in many cases, they have taken an effective step towards the globalization of various businesses.
In fact, by designing a corporate website, different people can find you without border restrictions and declare their readiness for business and cooperation with your organization.
It doesn’t matter how big or small your company is. It doesn’t even matter what field he is active in. To be the best, your organization needs to design a website that will introduce you to the internet and attract many customers from all over the world. Also, these websites create a two-way relationship in organizations between managers and colleagues.
Purpose of corporate website design
The purpose of corporate website design is to introduce the company and its work area to attract customers. In addition, many time and place restrictions during work are removed due to corporate websites. A corporate website introduces you and your business to more people outside of your local office area. As a result, your business will be introduced and developed outside of the environment.
Corporate website features
The structure of the corporate site should be such that the users who enter it are aware of the identity and purpose of the site at the first glance. Audiences should have access to the services they want in the shortest possible time. In the following, we will fully review the important features of a corporate website together.
1- Full description of services
Your goal in designing a corporate website is to introduce the services you provide. Therefore, it is very important what content you produce and how you present your company. The information that is uploaded on your site should be a complete and comprehensive explanation of the company’s goals and its work process. The more complete your information is, the greater the audience’s attraction and trust in your site.
2- Contact information and resume
About and contact us section is one of the most important items in corporate website design. Because the audience gets to know the company and its identity card. A company resume increases people’s trust in your company. When you specify your address and contact number, the contact knows that he can reach you. What would be better if you use a map. Your customers will appreciate the fact that you treat them with such respect and invite them to work with you.
3- Functional menu bar
The menu bar plays an important role in our corporate website. The user will have easier access to the desired sections through the menu. Gallery of images, articles, forms, the place of entering the user panel, and reaching all the information desired by the user, is possible quickly through the menu bar.
4- Basic link building
Link building is mandatory on all sites, especially corporate site design . In fact, a mistake in it is detrimental to your work reputation. All options in the menu bar and other sections, especially the section related to forms, should be linked to their main page. If a visitor cannot click on any part of the site to enter the desired page, he will lose his confidence in the ability of your organization. As a result, it will leave your page with one click.
5- Powerful infrastructure
Hosting in all sites is an important point that must be taken into account. The speed of the site , its proper functioning, the storage of your and users’ information, and the security of the site are directly related to the site host. Be sure to purchase a secure host from a reputable hosting company.
6- Related domain
The domain or url of the site is especially important in the design of the corporate website. It is better to create a site address or site domain based on your brand or company name.
If the name of your organization or company is too long, it is better to create it in an abbreviated form. I suggest you use international extensions as well. You can use several national and international extensions for your company site and redirect them to one url. In this way, more people can access your site.
7- SEO and optimization
SEO plays a very important and key role in website visibility. In fact, many customers and audiences who don’t know you will find different sites on the internet and search engines thanks to standard SEO . Site SEO allows you to advertise your company’s site without paying additional costs and to be in the best position to be seen better.
8- Responsive design
Take Responsive seriously in any type of site, especially corporate site design. The company site is the official back site and also specifies your job class. The non-responsiveness of the site makes some of your audience unable to access all parts of your site easily and some parts of the site cannot be seen on their screen. As a result, the value of your site is low from their point of view and they will not trust the capabilities of your organization.
9- User interface design
The design of the user interface of the site is the first thing that the audience encounters. Just like someone who walks into your company for the first time and inspects the front and inside. How much do you care about your environment? Your site is also a part of your office. You should also consider office aesthetics in it. This proves to the audience how much you care about your work.
10- Site security
In corporate website design, website security is an important part. Many of your organizational information and user information are recorded and stored on your site. If the security of your site is not high, very soon your site will be taken out of your hands by hackers or viruses . It is even possible that a lot of organizational information or confidential information of the company falls into the hands of competitors and hackers. Hackers can make personal use of all your organizational information and user information.
11- Social networks
Social networks play an effective role in business development these days . Therefore, they should not be relied upon in website design . The site must be linked with social networks affiliated with an organization. Many audiences will know you and your services through social networks. I suggest you make it possible for users to publish this information on their social networks. In this way, your audience will introduce you to others without paying a fee.
In addition to the 11 main features of a corporate website, there are other points that should be taken into account in the design of a corporate website.
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Exclusive design (in terms of color, font, content creation)
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Department of catalogs, documents and ISOs, work records
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Introducing your customers
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Full explanation of information and reports about the organization’s goals and work processes
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Dedicated icon design
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Display important information in main sections
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Correct and visible position of various site elements
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Professional programming and coding
