In this article, we examine the 16 main features of an attractive website, because an attractive website is considered your biggest advantage for business prosperity these days. Because in the first place, people are unconsciously attracted to beauty and attractiveness. The beautiful and attractive appearance will attract the audience well and every audience may become a customer for you. This is not an idle dream. You just need to know a few things to have an attractive site.
The reason for designing an attractive site
The appearance of the site is very important from the audience’s point of view. And of course, it has a great influence on his choice. Because the first thing the audience sees is the appearance of your site. No matter how messy, sloppy and ugly this look is, the user’s desire to stay there is reduced and he will definitely close the page. Therefore, pay attention to the face and beauty of your site.
Now imagine these three places: a beautiful gallery that decorates the space with a special color scheme and special lighting and arranges its goods in the most beautiful way. A normal shop that has its goods stacked on the shelves and a seller who has spread the same goods on the side of the street. You will definitely not get enough of going into that gallery and maybe you will want to buy from it again. Which one is really more attractive to you?
Maybe now you understand better why you need an attractive site. If the appearance of the website attracts your audience, it will definitely show more time to stay on the site and even desire to buy from the site.
With the advancement of technology and changes in people’s needs, the way of doing business, marketing and sales has completely changed, and of course the Internet plays an important role in this regard. With the increase of internet users all over the world, online businesses have gained a special place and of course it can be said that it has taken the place of the traditional market to some extent. These days, businesses introduce their products and services in the web world. Therefore, various sites with different topics are active. Naturally, an attractive site will have the best market .A good site introduces you to the audience and can place you in the best ranking in the search engines. The attractiveness of the site makes you stay in the minds of your audience and they may even introduce you to others.
Important features of an attractive site
To design an attractive site, first of all, we must follow a series of principles. It is better to define the main purpose and application of the site first of all. What we are going to talk about and what we want to achieve.
Do not forget that your site represents your profession and your organization. Therefore, the best factor for branding is to have an attractive site. You need to know a few things to brand a good and attractive site.
1- The name of the site
The most important part of a site is its name. In fact, the name of the site represents your wholeness. This name can be the name of your product, service and purpose. To increase the attractiveness of the site, choose a magnificent name for the site. Try not to choose a long name. Because it is less in people’s minds. You can also use an abbreviated name. This will increase the attractiveness of your site.
2- Organizational color
Be sure to use your organization’s color on the front page of the site in a specified way. Colors stay in users’ minds longer than words because of their visual appeal. For example, we all know that yellow represents Irancell. Therefore, an organizational color alone plays an important role in introducing your branding . Don’t forget to choose your corporate color according to your profession. For example, a pink color is not suitable for a concrete or bitumen factory.
3- Attractive graphics
The first page of your site is the first scene that the audience sees. Therefore, its graphic design is very important. Avoid busy and complicated graphics and effects. These effects may seem too fancy for some people. But generally they lose their effect very soon. In addition, it affects the speed of the site. If the loading speed of images and information is slow, the audience will get bored and the attractiveness of your site will decrease. Do not forget that simplicity is always attractive and beautiful. Use a simple but beautiful design to have an attractive site. Of course, this issue requires the experience and skill of a site designer with taste and expertise.
4- Basic design
Do not overcrowd the environment and page of the site. Seeing a busy and confusing page will make the viewer feel confused and will eat into his taste so to speak. You don’t have to display everything on the first page or use multiple colors and effects on the page at the same time. One of the characteristics of an attractive site is that it does not tire the viewer. But it should be an energizing space for him.
5- Appropriate logo
The logo is your job credit and birth certificate. In fact, its presence is mandatory for a good site. A logo is a form of security for your audience. By seeing the logo, the audience will be sure that it is not related to fake sites and people.
6- Authentic certificates
If you have received a certificate or an electronic trust symbol in your profession, be sure to put it at the bottom of your first page. This is an important advantage of having a good site and increases the audience’s sense of trust in your product and service.
7- Functional menu
Be sure to have a menu on the first page of the site. The menu is usually placed in a bar above the first page of the site and makes it easier for the audience to access other pages and information.
8- Site speed
One of the features of a good and attractive site is the speed of the site . Sometimes, all the information on your site is not important for the audience. But it is important for all contacts to access the information they want in a fraction of a second. The speed of entering pages, the speed of loading images, etc. is part of the attractiveness of your site from the viewer’s point of view.
9- The position of the content
Some information is very important and will definitely attract a large audience. Try to know those words so that they are more easily exposed. You can display part of the articles and main information of the site in a summarized and well-known form on the first page of the site and refer the audience to another page to read the complete information.
10- Attractive headline
The most attractive part of any site is the attractive headlines that tempt anyone to click. It doesn’t matter what the content of your site is. The important thing is to be able to play with words in a way that looks attractive and tempting.
11- The miracle of numbers
Numbers can make your information more interesting to the viewer. The existence of a number among all those words unconsciously attracts the eye and arouses your curiosity to know the matter related to that number. For example, in the text “Visit statistics increased by 10%” in contrast to the text “Visit statistics increased by 10%”. Which one was more attractive to you?
12- Use of images
One of the simple ways to have an attractive site is to use images in the content. In a country where per capita education has fallen, using tools such as photos and videos is much more attractive to your audience than words. And naturally, he gets access to the content and information he wants much sooner.
13- Principles of SEO
Do not forget that following SEO rules and principles is the most important feature of a good site. The fact that your site is ranked in the best search engines in terms of content, readability and science means that you are an attractive and professional site from everyone’s eyes.
14- Contact information
To have a good site, be sure to upload contact information in a way that is visible. This action allows the audience to have access to you and your business and maybe buy from you through one of the contact methods.
15- Responsive design
These days, most users have a smartphone and can use it anywhere. It is rare that you have access to the Internet and websites from behind a computer system. Accessing site information through the browser of mobile phones manages the user’s time better. Therefore, it is more liked by the audience. Responsive design is the main feature of a good site that users can fully access its information through any device.
16- Frequently asked questions
There are always a number of similar questions among several audiences, which naturally takes a lot of time to answer. It is better to dedicate a part of the site to frequently asked questions and their answers when designing the site . This will make your site look attractive and unique.
What should we do to have an attractive site?
I told you all the features of a good and attractive site. And I said some points that will make your site look attractive in the eyes of the audience. The appearance of your site is the key point in attracting the audience. But also know that in order to have an attractive site, you should not do some things. Because it is out of sight of the audience and the user. Or scientifically, it lowers the value and score of your site. To improve the quality of your site, don’t use flash or music as much as necessary and try not to play some video content automatically. Do not use information that is not required and may slow down the site, and of course, do not forget basic link building, because it will have a direct and significant impact on your site’s SEO .
