{"id":822,"count":14,"description":"Marketing management is the study and management of relationships in exchanges. Marketing is a process through which companies engage customers, establish strong relationships with customers, and create value for customers in order to receive value from customers in return. Since marketing is used to attract customers, this activity is one of the main components of business management and commerce.\r\n\r\nMarketers may sell a product to other businesses, which is called business-to-business, or B2B, marketing, or they may sell a product directly to consumers, which is called business-to-consumer, or B2C, marketing. Marketing of businesses to government bodies and organizations is also called B2G.\r\n\r\nThe marketing mix, which defines the specific characteristics of the product and how it will be sold, is influenced by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. After determining these factors, marketers must decide what methods will be used to promote the product, including the use of coupons and other purchase incentives.","link":"https:\/\/dgding.com\/en\/category\/blog\/marketing\/","name":"Marketing","slug":"marketing","taxonomy":"category","parent":1,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Archives - DiGi Ding<\/title>\n<meta name=\"description\" content=\"Marketing management is the process by which companies engage customers, build strong relationships with customers, and create value for customers in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dgding.com\/en\/category\/blog\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Archives\" \/>\n<meta property=\"og:description\" content=\"Marketing management is the process by which companies engage customers, build strong relationships with customers, and create value for customers in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dgding.com\/en\/category\/blog\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"DiGi Ding\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dgding.com\/en\/wp-content\/uploads\/2022\/06\/ding-fav-page-9999.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@dgdingcom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/dgding.com\/en\/category\/blog\/marketing\/\",\"url\":\"https:\/\/dgding.com\/en\/category\/blog\/marketing\/\",\"name\":\"Marketing Archives - 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