{"id":823,"count":12,"description":"Branding is the process of creating an effective and positive recognition of a business, its products or services in the minds of customers by using things such as name, logo and slogan in the entire marketing structure. It helps businesses differentiate themselves from their competitors and build a customer base. According to the definition of the American Marketing Association, \"a brand can be a name, slogan, logo or any other characteristic that distinguishes the product or service of a business from similar ones. A brand can be one or a set of business goods.\r\n

Branding Strategies:<\/h3>\r\nBranding strategy deals with how business creates relationship and favorability in the market, and the purpose of branding strategy is to register the brand image in the minds of customers so that they decide to prefer one brand to others. If the brand strategy is well defined and implemented, it affects all aspects of a business and is related to the needs of customers. Here are five strategies:\r\n

Personal Branding:<\/h4>\r\nPersonal branding is not just marketing, it is how to introduce the values \u200b\u200bof the business to the customers, and it expresses what the customers know about the business and what value differentiates your business.\r\n

Product Branding:<\/h4>\r\nA product is presented to customers with a unique identity such as product name, logo and any aspect of the product that differentiates itself from everything else.\r\n

Corporate Branding:<\/h4>\r\nAdvertising refers to a business name of a corporate entity as opposed to specific products or services. The activities and thinking carried out in a company are different from product and service branding because the scope of a corporate brand is usually much wider.\r\n

Services Branding:<\/h4>\r\nThere are measures that can be implemented uniquely to optimize access and sales to the supply market. This strategy plays an important role in helping to create value and economic growth in businesses, and unlike products, services are not tangible.\r\n

Online Branding:<\/h4>\r\nTo create an online identity of a brand using search engines and social networks such as Facebook, Instagram and other online marketing channels. 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