{"id":2091,"date":"2022-09-04T13:25:35","date_gmt":"2022-09-04T08:55:35","guid":{"rendered":"https:\/\/dgding.com\/en\/?p=2091"},"modified":"2024-03-03T20:15:00","modified_gmt":"2024-03-03T16:45:00","slug":"what-is-seo","status":"publish","type":"post","link":"https:\/\/dgding.com\/en\/what-is-seo\/","title":{"rendered":"What is SEO?"},"content":{"rendered":"

SEO is\u00a0an<\/strong>\u00a0abbreviation of\u00a0\u00a0Search Engine Optimization<\/strong><\/a>\u00a0, which generally means\u00a0search engine optimization\u00a0.\u00a0In order to better understand the concept and reasons for the importance of SEO and understand what SEO is, let’s first\u00a0divide\u00a0<\/strong>SEO into 2 parts (\u00a0<\/strong>Se\u00a0<\/strong>) and (\u00a0<\/strong>O<\/strong>\u00a0) .\u00a0That is, first understand what Se or search engine is and then understand the concept of optimization.<\/p>\n

Before taking the first step and entering the world of\u00a0\u00a0SEO\u00a0<\/strong>\u00a0, let’s go outside the world of the Internet.<\/p>\n

Imagine you want to start a physical women’s bag store.\u00a0If you buy the best shoes in the world, if you hire the best salespeople in the world.\u00a0If you choose the best and most luxurious decoration, if you set great prices for products, if you are the best in everything but your shop is in the middle of a barren desert, do you think anyone would want to buy from you?<\/p>\n

If we optimize this women’s bag store for search engines and SEO, it will be as if your store has moved to the best and busiest streets of Tehran, and your sales chances will sometimes increase hundreds of times.\u00a0This is the general concept of SEO.<\/p>\n

What is a search engine?<\/strong><\/h2>\n

You might think of Google when you hear the name of the search engine.\u00a0This is partly true.\u00a0But to be more precise, Google is a web search engine.\u00a0In general , a search engine<\/a>\u00a0is a program that shows results based on a user’s search.\u00a0In addition, it is not mandatory that it is related to the world of the Internet or even online.\u00a0But we are dealing with web search engines in the field of SEO.<\/p>\n

What is a web search engine?<\/strong><\/h2>\n

Google<\/a>\u00a0is a very popular web search engine.\u00a0A web search engine is a software for scanning and browsing the World Wide Web.\u00a0There are many technical issues behind the scenes of a search engine, but the most important thing it does is:<\/p>\n

    \n
  1. Receive search from user<\/strong><\/li>\n
  2. Checking the database and showing the best and most relevant searched results<\/strong><\/li>\n<\/ol>\n

    Important functions of web search engine<\/strong><\/h3>\n

    Crawl<\/strong>\u00a0\u00a0:\u00a0_<\/strong><\/h4>\n

    A crawler, also known as a spider, is a robot that moves between different pages with the help of links.<\/p>\n

    Index<\/strong>\u00a0:\u00a0_<\/strong><\/h4>\n

    The information obtained by the crawler is indexed for a series of keywords and stored in a very large database.<\/p>\n

    Now, when the user sends a request to the engine, a process is done and the closest results are selected from among the various indexed pages.<\/p>\n

    The search engine usually displays the results in a linear list based on the factors it considers for each page, which is called the SERP results screen.<\/p>\n

    What is site optimization\u00a0<\/strong>?<\/strong><\/h2>\n

    Site optimization<\/strong>\u00a0\u00a0means doing things that make the search engine like your site and pay attention to it.\u00a0(In Google, a well-optimized site\u00a0 is called\u00a0Google Friendly<\/strong>\u00a0\u00a0) Google, Yahoo, Bing, Baidu or any web search engine has a series of\u00a0algorithms<\/a>\u00a0for itself .\u00a0The parameters and ranking criteria of the sites are implemented in these algorithms.<\/p>\n

    Have you ever wondered why Google puts a site on the first rank of the results and another site on the 15th rank for the same keyword?\u00a0With the help of these parameters, which are not few in number, the desired site is checked and shown in the list of results in order.<\/p>\n

    Optimization means that we manage our site in such a way that it is compatible with the criteria and rules of the search engine and can have a better interaction with it.<\/p>\n

    Site optimization includes many concepts that we will discuss in the future.\u00a0For now, don’t forget that site optimization is actually\u00a0\u00a0comprehensive site SEO<\/strong><\/a>\u00a0\u00a0.<\/p>\n

    What is\u00a0<\/strong>SEO\u00a0<\/strong>?<\/strong><\/h2>\n

    Now that we are familiar with the concept of Search Engine and Optimization, we can discuss SEO more deeply.\u00a0SEO<\/strong><\/a>\u00a0services<\/a>\u00a0are said to be an operation for a site to attract more organic traffic or natural traffic through search results.\u00a0SEO should lead to a quantitative and qualitative increase in site traffic.<\/p>\n

    SEO means the process of doing things that introduce your site to the search engine in the best possible way and according to standard parameters.<\/strong><\/p>\n

    \"Search<\/p>\n

    The quality of input from Google is very important.\u00a0SEO of your site should be such that it has the best content and the best experience for the user.\u00a0So that the visitor, after entering a page of your site and seeing that article, says to himself that\u00a0\u00a0this is exactly what I was looking for or to a large extent.\u00a0<\/strong>\u00a0This means that the chance of converting a visitor into a user is very high.<\/p>\n

    This means you have quality input.\u00a0This is a very good thing for your site.<\/p>\n

    The quantity of input means that according to each phrase that is searched, you will be present in the results and attract more users to your site.\u00a0Consider that you have a site that has a lot of quality pages, now the more visits you have for these pages, the more successful you will be in your work.<\/p>\n

    Types of SEO services<\/h3>\n

    SEO services are the main factor of visibility in the digital world, which is divided into 3 parts:\u00a0On Page SEO<\/a>\u00a0, external SEO and\u00a0technical SEO<\/a><\/strong>\u00a0:<\/p>\n

      \n
    1. On-Page SEO<\/strong><\/a><\/li>\n
    2. Off-Page SEO<\/strong><\/a><\/li>\n
    3. Technical SEO<\/strong><\/li>\n<\/ol>\n

      The principled and standard use of all three parts of SEO services makes it possible to achieve higher rankings on the search engine results page (\u00a0SERP<\/strong>\u00a0).<\/p>\n

      Types of SEO service methods<\/strong><\/h3>\n

      White hat SEO<\/strong><\/h4>\n

      As you must have guessed from this name.\u00a0White hat SEO<\/a>\u00a0means to be good with search engine rules and regulations and not to break the rules.\u00a0Your main focus should be the audience, not the search engine.\u00a0That is, follow all search engine standards like Google and do not have any suspicious or unacceptable behavior.<\/p>\n

      It means, quite naturally, focus on your site and try to create the best things you can on the site, which is the opposite of black hat SEO.<\/p>\n

      Gray Hat SEO<\/strong><\/h4>\n

      Gray hat SEO<\/a>\u00a0is not a combination of white hat SEO and black hat SEO.\u00a0This group follows the general principles of Google or any search engine, but they do not adhere to the rules and do not limit themselves.\u00a0That is, if necessary and forced, they carefully bypass Google’s rules in order to be more successful in the results.\u00a0This group likes both the user and the search engine.<\/p>\n

      Black hat SEO<\/strong><\/h4>\n

      Black hat SEO is exactly the opposite of white hat SEO.\u00a0As much as white hat SEOs respect the search engine, black hat SEOs don’t value Google’s red lines.\u00a0Although black hat SEO<\/a>\u00a0techniques\u00a0give results quickly, they fail just as quickly.<\/p>\n

      What is organic traffic?<\/strong><\/h2>\n

      You must have seen that a part of the search results are usually dedicated to advertisements and the word “Ad” appears next to them.\u00a0These ads have a cost and their creators pay for the traffic they receive with a series of formulas.\u00a0This is the exact opposite of organic traffic.<\/p>\n

      When a user visits your site without paying for it, it means that you have attracted natural traffic to your site.\u00a0Any entry through search results to your site without paying is considered an organic entry.<\/p>\n

      The three factors of input quality, input quantity and generating organic traffic are the three main aspects of SEO.<\/strong><\/p>\n

      Do not forget the user in the SEO process<\/strong><\/h3>\n

      A very important point.\u00a0Make this the queen of your mind right now.\u00a0Before going deeper into SEO topics and start doing this professionally.<\/p>\n

      You should know that SEO is not building a site for search engines.\u00a0Everything in a medium like a website depends on its users and you should always think about users.\u00a0You shouldn’t be all about producing content that Google will fall in love with.\u00a0You must focus on the user and their needs.<\/p>\n

      You have to work in a way that solves a user’s problem and makes him happy to visit your site.\u00a0You must know what the user wants and how you can answer his question in the best possible way.\u00a0Every user who searches for a phrase is actually looking for an answer.\u00a0It is your duty to give him the best answer and more importantly the most relevant answer.\u00a0Not the answer the search engine likes to see.\u00a0If all you care about is optimizing your site for Google, you will forget about users.\u00a0This is not what Google likes.\u00a0In fact, the latest results and research have shown that Google today loves and respects user-oriented sites.<\/p>\n

      Adhere to SEO principles<\/strong><\/h3>\n

      But you have to be careful not to fall off the other side of the roof.\u00a0It is true that users are the priority and site content should be produced according to their needs, not the search engine.\u00a0But you should not completely forget the search engines and just focus on your own work.\u00a0People use Google a lot and few users go directly to the main page of a site to find a solution to their problem.<\/p>\n

      This is very time consuming.\u00a0So Google and other search engines are very important to attract traffic.<\/p>\n

      We do SEO to produce valuable content for our users, content that is also attractive to search engines.\u00a0If Google realizes that you follow\u00a0the principles of SEO\u00a0, but your ultimate goal is to solve a problem and satisfy the needs of visitors, it will consider a very good position for you.<\/p>\n

      Even if it doesn’t happen right away.\u00a0You have to be patient, but you will definitely get results.\u00a0You should be friendly with search engines, especially Google, and pay attention to the points that are important to them.\u00a0But never sacrifice the needs of the users.<\/p>\n

      A successful site must die for the user if it works for the search engine.<\/strong><\/p>\n

      Why should we SEO our site?<\/strong><\/h2>\n

      I think you got the answer to the question.\u00a0In fact, it is better if we ask the question like this.\u00a0Why\u00a0\u00a0should we SEO our site<\/strong>\u00a0\u00a0and how can the search engine itself not discover its content?<\/p>\n

      We know that the search engine, no matter how advanced it is, is not human and cannot see the content of a site like you and me.\u00a0Maybe a page that is very attractive to the user is terrible for the search engine.<\/p>\n

      Our account side is a robot that tries to read and analyze your content like a human, but in general it is a robot.<\/p>\n

      Although every day Google and other search engines become smarter and understand your site better.\u00a0But they still need help.\u00a0Google is constantly improving its algorithms to provide a closer search experience to the user.\u00a0If you don’t help Google find your content, who will?\u00a0You have to SEO the site in such a way that\u00a0it is attractive even for a very powerful robot like\u00a0Google Bot .<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      SEO is\u00a0an\u00a0abbreviation of\u00a0\u00a0Search Engine Optimization\u00a0, which generally means\u00a0search engine optimization\u00a0.\u00a0In order to better understand the concept and reasons for the importance of SEO and understand what SEO is, let’s first\u00a0divide\u00a0SEO into 2 parts (\u00a0Se\u00a0) and (\u00a0O\u00a0) .\u00a0That is, first understand what Se or search engine is and then understand the concept of optimization. Before taking…<\/p>\n","protected":false},"author":1,"featured_media":2093,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[815,814,813,301,809,816,812,810,811],"class_list":["post-2091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-off-page-seo","tag-on-page-seo","tag-reasons-for-the-importance-of-seo","tag-seo","tag-seo-principles","tag-technical-seo","tag-types-of-seo-methods","tag-web-search-engine","tag-what-is-website-optimization"],"yoast_head":"\nWhat is SEO? - 3 SEO factors: Organic Traffic - Quality - Quantity<\/title>\n<meta name=\"description\" content=\"To understand the concept of SEO, first divide SEO into 2 parts (Se) & (O) to first understand what is search engine and then optimization ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dgding.com\/en\/what-is-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is SEO?\" \/>\n<meta property=\"og:description\" content=\"To understand the concept of SEO, first divide SEO into 2 parts (Se) & (O) to first understand what is search engine and then optimization ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dgding.com\/en\/what-is-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"DiGi Ding\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dgdingcom\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-04T08:55:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-03T16:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dgding.com\/en\/wp-content\/uploads\/2022\/09\/What-is-SEO-001.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Digi Ding\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dgdingcom\" \/>\n<meta name=\"twitter:site\" content=\"@dgdingcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digi Ding\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dgding.com\/en\/what-is-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dgding.com\/en\/what-is-seo\/\"},\"author\":{\"name\":\"Digi Ding\",\"@id\":\"https:\/\/dgding.com\/en\/#\/schema\/person\/cd3d42e7e4613be219ea14a9b3d3fe86\"},\"headline\":\"What is SEO?\",\"datePublished\":\"2022-09-04T08:55:35+00:00\",\"dateModified\":\"2024-03-03T16:45:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dgding.com\/en\/what-is-seo\/\"},\"wordCount\":1835,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dgding.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/dgding.com\/en\/what-is-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dgding.com\/en\/wp-content\/uploads\/2022\/09\/What-is-SEO-001.webp\",\"keywords\":[\"Off-Page SEO\",\"On-Page SEO\",\"Reasons for the importance of SEO\",\"SEO\",\"SEO principles\",\"Technical SEO\",\"Types of SEO methods\",\"Web search engine\",\"What is Website optimization\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dgding.com\/en\/what-is-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dgding.com\/en\/what-is-seo\/\",\"url\":\"https:\/\/dgding.com\/en\/what-is-seo\/\",\"name\":\"What is SEO? 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