{"id":2126,"date":"2024-02-24T13:01:31","date_gmt":"2024-02-24T09:31:31","guid":{"rendered":"https:\/\/dgding.com\/en\/?p=2126"},"modified":"2024-03-03T20:32:50","modified_gmt":"2024-03-03T17:02:50","slug":"basic-concepts-of-seo-website","status":"publish","type":"post","link":"https:\/\/dgding.com\/en\/basic-concepts-of-seo-website\/","title":{"rendered":"Basic Concepts of SEO Website"},"content":{"rendered":"

There are a series of basic principles and concepts in SEO that you should know.\u00a0For example, you should know the concept of\u00a0meta tags<\/strong>\u00a0.\u00a0Learn what H tags are and why they are used.\u00a0Understand the\u00a0URL and know how it affects the site’s SEO.\u00a0<\/strong>What is a back<\/strong>\u00a0link\u00a0and how important is it for the site?\u00a0What is meant by content and why content is called the king.\u00a0What is a<\/strong>\u00a0keyword\u00a0and are everything keywords?\u00a0What do user\u00a0interface<\/a>\u00a0and\u00a0user experience\u00a0<\/a>mean<\/strong>\u00a0and why do they play an important role\u00a0in\u00a0site\u00a0<\/strong>SEO<\/a>\u00a0?<\/p>\n

Today we will go to these questions.\u00a0Learn and understand\u00a0SEO<\/a> concepts\u00a0well at the very beginning so that your mind is ready when it comes to implementation.\u00a0This part is very important because you must have heard that:<\/p>\n

The first clay is like a crooked architect<\/p>\n

The crooked wall goes up to Soraya<\/p>\n

So you understand what I mean that learning must be deep and accompanied by love so that progress can be achieved.\u00a0Now, in my opinion, let’s put poetry and literature aside temporarily and enter the winding and exciting world of SEO and search engine optimization.<\/p>\n

\"\"<\/h2>\n

Website design and its impact on SEO:<\/h2>\n

It all comes down to the site template and creating a site to get started.\u00a0The site is the main platform for the implementation of SEO concepts and must meet a series of standards by default.\u00a0That is, the design of our website template should be\u00a0SEO Friendly<\/strong>\u00a0and easily understood by search engines.\u00a0This discussion is also called\u00a0Website Theme SEO<\/strong>\u00a0.<\/p>\n

The main structure of a site is made up of HTML codes.\u00a0That is, everything is finally converted to HTML and shown to the user.<\/p>\n

HTML programming language<\/h3>\n

HTML is not a programming language and is more commonly known as a markup language.\u00a0It stands for\u00a0Hyper Text Markup Language<\/strong>\u00a0and has a series of symbols called tags.\u00a0In a very general way, a site is made by combining several HTML tags.<\/p>\n

I recommend that you do some website design before starting to learn SEO.\u00a0You don’t have to become a professional designer or programmer (although it’s great if you are), understanding site structure and\u00a0website design<\/a> techniques\u00a0will give you a good understanding of the process of optimizing that site.<\/p>\n

For example, you will understand why the use of tables in page structure is obsolete.\u00a0Or why we should use CSS and JavaScript optimally.\u00a0You understand the advantages of HTML5 and XHTML.\u00a0You understand that the template should be designed as light and optimal as possible to have a good speed.\u00a0If\u00a0you understand\u00a0the design of the site,\u00a0the SEO of the site\u00a0will be sweeter for you.<\/p>\n

What is the user interface or UI?<\/h2>\n

Defining the user interface is difficult.\u00a0User interface<\/strong><\/a>\u00a0is an interface between computer and human that makes interaction with computer possible.\u00a0The UI is visible to the user and he communicates with our service with the help of it.\u00a0For example, in\u00a0website design<\/a>\u00a0, the skin that the user sees is the user interface, and its logic is processed on the server side and is far from the user’s eyes.\u00a0Implementing an attractive\u00a0user interface<\/a>\u00a0is vital in SEO.\u00a0The user gets tired of a site that does not have a beautiful UI.\u00a0No matter how powerful the content is.<\/p>\n

What is user experience or UX?<\/h2>\n

User Experience<\/strong><\/a>\u00a0is the feeling that the user has after engaging with your site.\u00a0In my opinion, UX means providing an experience for the user who feels good after seeing your service and becomes a loyal customer.<\/p>\n

For example, on this page, if the site was slow to load.\u00a0Or how many fonts were there?\u00a0Or, pop-up and annoying ads would parade on users’ nerves.\u00a0or not showing the suggested and related content and other parameters did not exist.\u00a0How many seconds do you think the user spends on the site?<\/p>\n

What is a URL?<\/h2>\n

Look at\u00a0the address at the top of\u00a0the web browser .\u00a0What you see is a URL.\u00a0In fact, URL is the address of a computer in the network that can be accessed by users.\u00a0For example, you will be called to the main page of Google<\/a> by typing the address\u00a0https:\/\/google.com<\/a>\u00a0in your browser\u00a0anywhere in the world\u00a0.<\/p>\n

What is the title tag?<\/h2>\n

Title is one of the HTML language tags that\u00a0specifies\u00a0the title of the page<\/a> .\u00a0When you write new content for the site, there is a section for writing the page title.\u00a0This title represents your page and is considered as the most important tag of that page.\u00a0In fact, Title is one of the Heading tags, which can also be used as H1 if desired.<\/p>\n

For example, the title of this post that you are reading is ”\u00a0Principles and preliminary concepts of SEO site<\/a>\u00a0“.\u00a0This phrase is the H1 of this page.\u00a0Title Tag<\/strong>\u00a0is very important in SEO site and choosing it correctly will\u00a0increase the click rate<\/a>\u00a0(\u00a0CTR<\/strong><\/a>\u00a0).<\/p>\n

What do H tags mean?<\/h2>\n

H tags<\/strong>\u00a0or\u00a0Heading Tags<\/strong>\u00a0include\u00a06<\/strong>\u00a0tags that are used to title content on web pages.\u00a0These tags are categorized in order of importance and validity from numbers 1 to 6.\u00a0That is, we have H1, H2, H3, H4, H5 and H6 tags and we use these tags for different parts of our site content to provide an optimized structure of our site content to search engine bots and to search engines to understand. Help us understand the correct meaning of the content of the site.<\/p>\n

\"\"<\/p>\n

What is meant by meta tags and what are their uses?<\/h2>\n

OK.\u00a0We understand that web pages are made up of HTML and HTML has various tags.\u00a0There are a group of tags that are visible to the user and the user can see the contents of that tag.\u00a0For example, the P tag, which is used to display a paragraph.\u00a0The user sees the text inside this tag as a paragraph and a tag is visible to the user.<\/p>\n

But this is not always the case.\u00a0Another group of tags are invisible to the user and contain information that describes the content of the page.\u00a0This information can be useful for search engines and browsers (not all meta tags). We call this group of tags\u00a0Meta Tags<\/strong>\u00a0.\u00a0See, there is no compulsion to use meta tags on the page.\u00a0Some of them are even completely obsolete.<\/p>\n

Google officially announced that it does not use Keyword Meta Tags for its ranking, but we still have good meta tags such as Description and Robot x, which are important for site optimization and SEO.<\/p>\n

We will introduce the key metatags.<\/p>\n

What is a keyword?<\/h2>\n

We call the expressions that the user enters in the search box as Query.\u00a0The meaning of the keyword is the same.\u00a0That is, the terms that users\u00a0enter in\u00a0search engines<\/a> .\u00a0Keywords are a few important words that make up the meaning of the content we produce.\u00a0Do you agree with an example?<\/p>\n

This page of our site is optimized for several important keywords.\u00a0For example, the terms SEO and site SEO were in our mind.\u00a0So we expect to show up in the results and attract good organic traffic with these keywords that are relevant to our work.\u00a0As I write this article today, I have to admit that keywords are not as important as you think.\u00a0Not that they are unimportant, just that the situation of search engines has improved and they are not fooled by keywords.<\/p>\n

Everything in SEO is not a keyword!
\n<\/strong><\/h3>\n

I have read on many sites that write about SEO: everything starts with choosing a keyword.\u00a0I do not fully accept this.<\/p>\n

I don’t fully accept Content Is King.
\nA few years ago, when search engines were not so advanced, sites had a better chance of ranking in the results.\u00a0how about\u00a0Well, most sites would bombard their pages with keywords they wanted to rank for in order to get Google’s attention for that keyword.\u00a0A few years ago, this method was very popular and most webmasters or site managers focused on choosing keywords and using them excessively in the content.<\/p>\n

For example, consider a site that operates in the field of buying digital products and wants to rank with the keyword “mobile shopping”.\u00a0Previously, it might have worked like this in content production:<\/p>\n

Buying a mobile phone on our site is a successful mobile purchase.\u00a0Leave the mobile shopping to us.\u00a0We provide mobile shopping service and…<\/p>\n

One gets a bad feeling about this content.\u00a0Google does not like this at all.\u00a0User comfort is a priority for Google and any\u00a0successful search engine<\/a>\u00a0.<\/p>\n

Nowadays, the excessive use of keywords (Keyword Stuffing) is not only not beneficial for the site, but it will also cause a drop in the ranking or sometimes a penalty for the site in the relevant keywords.<\/p>\n

Bear in mind that not everything is a keyword, and most of the pages that\u00a0rank 1 in Google<\/a>\u00a0these days are not optimized for just one specific keyword.<\/p>\n

What is a backlink?<\/h2>\n

We call every link that a site gives to our site a backlink.\u00a0For example, if you write an article about SEO training on your site, and link to our website in a part of the article, it means that we have received a backlink from your site.\u00a0Link building<\/a>\u00a0is important to search engines, and any site that has a lot of high-quality backlinks has a better chance of appearing in higher results.<\/p>\n

Link building<\/a>\u00a0is divided into two parts, internal and external.\u00a0If we link to different pages on our site, it means\u00a0we have done\u00a0internal linking<\/a> .\u00a0But if a site other than ours gives us a link and we are the cause of it, it means that external linking has been done.\u00a0But what happened when I said that we will cause it ourselves?<\/p>\n

There are\u00a0two concepts about\u00a0backlinks<\/a> .\u00a0One is link building<\/a>\u00a0and<\/strong>\u00a0one is link\u00a0earning<\/strong>\u00a0.\u00a0If we do our work in the best way and sites give us backlinks without any need, this is Link Earning.\u00a0Something that Google loves and does not create any problems for the site’s SEO.\u00a0But when we start working and we try to get links for our site, it means that we are building links.\u00a0Google doesn’t like this, but it is done in\u00a0gray hat SEO<\/a>\u00a0and\u00a0black hat SEO<\/a>\u00a0, while in\u00a0white hat SEO<\/a>\u00a0, linking method is used.<\/p>\n

 <\/p>\n

\"\"
In this photo, website A has placed a link from website B in its content.\u00a0Here, website A is the link provider and website B has received a backlink.<\/figcaption><\/figure>\n

In this article, we reviewed the basic concepts of SEO together. Things like the impact of site design on SEO, user interface, user experience, the concept of URL and backlink, the concept of metatags and some important metatags in the On Page SEO<\/a> of the site,\u00a0such as the title tag, checking the concept of keywords, etc.\u00a0We deal\u00a0in\u00a0the field of SEO<\/a> .<\/p>\n

If\u00a0you need\u00a0search engine optimization services<\/a>\u00a0or\u00a0SEO campaign<\/a> implementation, contact\u00a0Digi Ding<\/a>\u00a0to receive an analytical report on the SEO status of your business for free in addition to exclusive advice.<\/p>\n","protected":false},"excerpt":{"rendered":"

There are a series of basic principles and concepts in SEO that you should know.\u00a0For example, you should know the concept of\u00a0meta tags\u00a0.\u00a0Learn what H tags are and why they are used.\u00a0Understand the\u00a0URL and know how it affects the site’s SEO.\u00a0What is a back\u00a0link\u00a0and how important is it for the site?\u00a0What is meant by content…<\/p>\n","protected":false},"author":1,"featured_media":2128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[821,817,301,819,820,818],"class_list":["post-2126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-basic-concepts-of-seo","tag-basic-seo","tag-seo","tag-seo-website","tag-the-concept-of-metatags","tag-user-experience"],"yoast_head":"\nBasic Concepts of SEO Website - standards and factors in SEO<\/title>\n<meta name=\"description\" content=\"Basic concepts of SEO such as: user interface, user experience, concept of URL and backlink, concept of metatags and title tag, checking the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dgding.com\/en\/basic-concepts-of-seo-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Basic Concepts of SEO Website\" \/>\n<meta property=\"og:description\" content=\"Basic concepts of SEO such as: user interface, user experience, concept of URL and backlink, concept of metatags and title tag, checking the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dgding.com\/en\/basic-concepts-of-seo-website\/\" \/>\n<meta property=\"og:site_name\" content=\"DiGi Ding\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dgdingcom\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-24T09:31:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-03T17:02:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dgding.com\/en\/wp-content\/uploads\/2024\/02\/Basic-SEO-concepts-blog-pic-001.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Digi Ding\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dgdingcom\" \/>\n<meta name=\"twitter:site\" content=\"@dgdingcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digi Ding\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dgding.com\/en\/basic-concepts-of-seo-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dgding.com\/en\/basic-concepts-of-seo-website\/\"},\"author\":{\"name\":\"Digi Ding\",\"@id\":\"https:\/\/dgding.com\/en\/#\/schema\/person\/cd3d42e7e4613be219ea14a9b3d3fe86\"},\"headline\":\"Basic Concepts of SEO Website\",\"datePublished\":\"2024-02-24T09:31:31+00:00\",\"dateModified\":\"2024-03-03T17:02:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dgding.com\/en\/basic-concepts-of-seo-website\/\"},\"wordCount\":1898,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dgding.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/dgding.com\/en\/basic-concepts-of-seo-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dgding.com\/en\/wp-content\/uploads\/2024\/02\/Basic-SEO-concepts-blog-pic-001.webp\",\"keywords\":[\"Basic concepts of SEO\",\"Basic SEO\",\"SEO\",\"SEO website\",\"The concept of metatags\",\"User experience\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dgding.com\/en\/basic-concepts-of-seo-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dgding.com\/en\/basic-concepts-of-seo-website\/\",\"url\":\"https:\/\/dgding.com\/en\/basic-concepts-of-seo-website\/\",\"name\":\"Basic Concepts of SEO Website - 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