{"id":2136,"date":"2024-02-25T20:24:08","date_gmt":"2024-02-25T16:54:08","guid":{"rendered":"https:\/\/dgding.com\/en\/?p=2136"},"modified":"2024-03-03T20:43:38","modified_gmt":"2024-03-03T17:13:38","slug":"what-is-keyword-strategy","status":"publish","type":"post","link":"https:\/\/dgding.com\/en\/what-is-keyword-strategy\/","title":{"rendered":"What is keyword strategy?"},"content":{"rendered":"

To get traffic, you need people willing to visit your site.\u00a0To get them to visit your site, you need to know what they’re looking for, what words they’re using, and what kind of content matches their intent.\u00a0In short, you need a keyword strategy.\u00a0In this SEO basics article, we’ll take a brief look at what keyword strategy is and how it relates to keyword research.<\/p>\n

What is a keyword strategy?<\/strong><\/h2>\n

I recommend doing some keyword research to find out what terms to use.\u00a0But keyword strategy is not a topic that can be obtained by research.<\/p>\n

Keyword strategy is about how to target keywords now and in the future.\u00a0This includes every decision you make based on your findings in your keyword research project, whether it’s about the content you want to write or how you want to track the results in Analytics.<\/p>\n

Important points in developing a keyword strategy<\/strong><\/h2>\n

Keyword strategy is formed when you look at yourself and your environment.\u00a0If you want to make informed decisions about your keyword strategy, you need a different perspective.\u00a0Start with a thorough review of yourself, your product, and your competitors.<\/p>\n

Pay attention to yourself<\/strong><\/h3>\n

A good keyword strategy starts with asking yourself the following questions:<\/p>\n