{"id":2340,"date":"2024-03-01T18:25:44","date_gmt":"2024-03-01T14:55:44","guid":{"rendered":"https:\/\/dgding.com\/en\/?p=2340"},"modified":"2024-03-13T12:52:28","modified_gmt":"2024-03-13T09:22:28","slug":"4-important-reasons-for-rebranding-or-brand-reconstruction","status":"publish","type":"post","link":"https:\/\/dgding.com\/en\/4-important-reasons-for-rebranding-or-brand-reconstruction\/","title":{"rendered":"4 important reasons for rebranding or brand reconstruction"},"content":{"rendered":"

Although the term rebranding (rebranding) or brand reconstruction and brand change is not a new phenomenon and is several decades old, perhaps the expansion of the\u00a0entrepreneurial<\/a>\u00a0culture and the launch\u00a0of startups<\/a>\u00a0has caused the prosperity of this term.<\/p>\n

Until just a decade ago, if you wanted to bring up some examples of Iranian rebranding, you would be limited to a few cases such as bank brand changes or household appliance manufacturers.\u00a0For example, the rebranding of Bank Mellat or the reconstruction of the Snowa brand.<\/p>\n

But the increase in the use of mobile phones and the spread of startup culture in the country made each of our people face many examples of rebranding.\u00a0Young businesses that started their work with a\u00a0brand<\/a>\u00a0and at the same time with growth and development and attracting investors or being bought by other companies felt it necessary to make changes in their brand.<\/p>\n

Digikala, Snap, Tapsi, Fastfood and Cafe Bazaar are examples of young Iranian businesses that have gone to rebuild their brand.\u00a0Of course, in recent years, there have been many examples of rebranding outside of the startup space, among which we can mention Darsa’s rebranding.<\/p>\n

Definition of rebranding<\/h2>\n

There are many differences of opinion about the definition of rebranding and its concept.\u00a0These differences of opinion have caused that usually whenever a company goes for rebranding, it is attacked and criticized by different fronts.<\/p>\n

Whenever rebranding happens, you should expect at least two groups to oppose it.<\/p>\n

The first group is journalists.\u00a0If they write an article praising and praising the rebranding, others will say they probably got paid to write\u00a0an ad report\u00a0.\u00a0In addition, such positive content is read and republished less often.\u00a0So, it can be assumed that journalists have a special desire to criticize and complain about rebranding.<\/p>\n

The second group are branding specialists.\u00a0If they approve and praise the rebranding, there is nothing left for them to do.\u00a0In addition, they cannot simply take the pose of an expert.\u00a0So it is still reasonable to criticize the rebranding.\u00a0Because of this, whenever there is a serious rebranding in the industry, you should expect a flood of articles from brand experts, all with a title like: Were the changes made to brand X really a rebranding?<\/p>\n

For example, when a company changes or modifies its logo, some say it’s rebranding, while others say it’s simply a change in the brand’s visual identity.<\/p>\n

Perhaps for this reason, experts and big experts in this field suggest companies to invite well-known journalists and well-known branding advocates to their rebranding meetings so that their language will be short for criticism later.<\/p>\n

Of course, keep in mind that change is always met with minimum support and maximum opposition.<\/p>\n

Rebranding is a signal that is sent to stakeholders.\u00a0The purpose of the signal is to let the stakeholders know that something or things have changed in the company.<\/p>\n

\"Different<\/h2>\n

Different levels of rebranding<\/h2>\n

Rebranding or brand reconstruction can be considered at three different levels:<\/p>\n