{"id":2375,"date":"2024-03-01T18:54:01","date_gmt":"2024-03-01T15:24:01","guid":{"rendered":"https:\/\/dgding.com\/en\/?p=2375"},"modified":"2024-03-27T20:05:48","modified_gmt":"2024-03-27T16:35:48","slug":"what-is-content","status":"publish","type":"post","link":"https:\/\/dgding.com\/en\/what-is-content\/","title":{"rendered":"What is content?"},"content":{"rendered":"

In order to define what content is, we need to examine content strategy and\u00a0content marketing<\/a>\u00a0, but first we will define content and specifically digital content so that we can distinguish different types of content from each other with a more principled approach.<\/p>\n

But the problem with the content definition is that there is almost no clear and clear description as the definition of content or the definition of digital content that you can claim that experts agree on.<\/p>\n

Just look at the list published by\u00a0Top Rank<\/a>\u00a0and see the variety of definitions to be sure that it is impossible to arrive at a clear summary of the definition of content.<\/p>\n

In my opinion, topics such as\u00a0advertising<\/a>\u00a0, public relations and presence in\u00a0social networks<\/a>\u00a0are not considered as branches with an independent identity, but as a small subset of content strategy and content marketing knowledge.<\/p>\n

Many of those who enter the field of content see content as part of content marketing and as an arm of\u00a0digital marketing<\/a>\u00a0.\u00a0And of course, many people who work in the field of content, especially if they consider themselves active in the field of\u00a0digital marketing<\/a>\u00a0, use the two terms content strategy and content marketing almost synonymously.<\/p>\n

What is content?<\/h2>\n

According to the above explanations, it is more appropriate when someone talks about content, to ask him what is the definition of content from his own point of view, so that we can better understand his words and not insist on reaching a single definition in the wide and diverse world of content activists. do.<\/p>\n

Definition of content<\/h3>\n

A form of information that has a specific structure and can be understood and used by humans as an audience;\u00a0And of course , the\u00a0editing\u00a0<\/strong>process<\/a>\u00a0about it has meaning and can be applied.<\/p>\n

Definition of digital content<\/h3>\n

Digital content has all the features of content.\u00a0But it has another feature, which is that digital platform and infrastructure are used for its transmission, storage and consumption.<\/p>\n

Such a definition can cover things like books, articles, audio files and podcasts, videos and animations, educational packages and products, social media posts and digital emails.<\/p>\n

Content features<\/h2>\n

 <\/p>\n

Man<\/h3>\n

When we define human as content audience, the border between content and traffic becomes clear.\u00a0Many providers of digital communication platforms, including Internet companies and mobile phone operators, consider the concept of content to be very close to traffic.<\/p>\n

An important part of their revenue model is based on traffic sales.\u00a0It is natural that the content in their eyes is something that can increase their traffic.<\/p>\n

Almost all Internet service providers in Iran have focused their content production and supply projects on download sites and Internet TV and tools like these so that they can generate income from traffic consumption in different ways.<\/p>\n

The value of messaging software and social networks for these companies is due to the traffic they generate.<\/p>\n

If you fill a multi-gigabyte file with random numbers and send it to another friend, all Internet messengers will be happy;\u00a0Even more than when you send a video or audio file or a book or article.\u00a0Because from the point of view of most of these networks, originality is related to the amount of content and not the original content.<\/p>\n

Structure<\/h3>\n

Emphasis on structure distinguishes professionally produced content from raw information.<\/strong><\/p>\n

The fact is that if you publish a text of several thousand words in a raw form without any headers and footers and explanations and side information in the digital space, you can say that you have provided a digital content.<\/p>\n

But such content is not the subject of\u00a0content strategy<\/a>\u00a0,\u00a0content marketing<\/a>\u00a0and\u00a0content production<\/a>\u00a0.<\/p>\n

Therefore, while emphasizing that in terms of nature, structure is not a necessary feature of content, I prefer to consider\u00a0structure<\/strong>\u00a0as one of\u00a0the features of content<\/strong>\u00a0and make my definition more limited than other forms of content, whether in physical or digital space. Get out of our discussion.<\/p>\n

Edit<\/h3>\n

Editing, like structure, is another feature of content.<\/strong><\/p>\n

Consider these examples:<\/p>\n