{"id":2412,"date":"2024-03-01T19:26:00","date_gmt":"2024-03-01T15:56:00","guid":{"rendered":"https:\/\/dgding.com\/en\/?p=2412"},"modified":"2024-04-03T18:42:51","modified_gmt":"2024-04-03T15:12:51","slug":"10-main-factors-in-persona-design","status":"publish","type":"post","link":"https:\/\/dgding.com\/en\/10-main-factors-in-persona-design\/","title":{"rendered":"10 main factors in persona design"},"content":{"rendered":"

The design of the audience persona is based on a type of goal setting that we can talk about the customer, buyer and audience in a concrete way and imagine him exactly like a familiar person or a friend, colleague or neighbor in our mind and work for him. and meet his needs and offer him what we have.<\/p>\n

Persona is a term that has become very popular in the last decade.\u00a0Today, this term is used in various fields such as\u00a0marketing<\/a>\u00a0,\u00a0digital marketing<\/a>\u00a0and\u00a0content marketing<\/a>\u00a0,\u00a0customer relationship management<\/a>\u00a0,\u00a0content production<\/a>\u00a0,\u00a0business model<\/a>\u00a0and even\u00a0product development<\/a>\u00a0, and in all of them, it has a more or less similar meaning.<\/p>\n

The terms Audience Persona, Customer Persona, Buyer Persona, and Consumer Persona are among the combinations created and used with the word Persona.<\/p>\n

Definition of persona<\/h2>\n

A persona is a hypothetical and clear image of a person and sometimes a business that can be our ideal customer or audience or buyer, and we think that this image is true for a significant number of our customers, audience or buyers.<\/p>\n

In other words, persona refers to a set of characteristics, preferences, possessions, desires, and thought and behavioral patterns of a hypothetical audience or customer.<\/p>\n

Business owners and marketers tend to produce their own content based on their own way of thinking.\u00a0Be careful not to fall into this trap and always repeat to yourself that I am not the audience of my content.<\/p>\n

The assumption that the audience, the buyer and the customer, probably thinks like me, and has the same needs and concerns as me, can be very destructive and damaging.<\/p>\n

If we accept the assumption that understanding the view and attitude and mental model of the audience and customer is not necessarily the same as our view and attitude to the surrounding world, we can say that the clearer the image of the other party is in our mind, the more we can understand the content, product,\u00a0Adapt our\u00a0processes and\u00a0business model<\/a> to his needs and desires and provide his satisfaction better.<\/p>\n

Of course, paying attention to the wishes, expectations and attitude of the other party is not a new thing and has been taken into account in marketing in different ways.\u00a0For example, when we talk about market segmentation or target market selection, it is clearly meant to see the needs and attitudes and concerns of a group of customers or audiences and adapt the direction of our activities and plans to them.<\/p>\n

But tools and terms such as target market and customer segmentation are a bit abstract, and the more we can draw a clearer and more realistic picture of the other party in our mind, the more and better our understanding of him will be.<\/p>\n

Before we go into more details, pay attention to the following three points:<\/p>\n

Depending on the type of activity and your needs, the appropriate and useful description of the persona will change.\u00a0<\/strong>For example, a person’s profile may be useful for us to\u00a0develop a content strategy<\/a>\u00a0.\u00a0But maybe another persona is more useful for a business that produces homemade cakes and pastries.<\/p>\n

The value of a persona is the number of its instances.\u00a0<\/strong>A person’s persona is valuable when we believe that a significant number of our audience or customers belong to that person and their tastes, needs and concerns are close to it.\u00a0If among ten thousand contacts or customers, only one or two or ten people are similar to the person we are looking for, the definition and design of this persona will have no value.<\/p>\n

A persona is not meant to be an accurate description of a large portion of our customers.\u00a0<\/strong>When we talk about a persona, not a lot of our audience or customers are going to have their exact characteristics.\u00a0Rather, it is important that their behavior, taste, and decision-making style are similar to him.\u00a0For example, you should be able to say that if I design and deliver a product that satisfies Ali, I know at least 10% of my customers or audience will be satisfied.<\/p>\n

The reason for persona design<\/h2>\n

Determining a persona can help to form a common language in the workplace.<\/p>\n

Suppose you were able to design and define five personas that, in your opinion, cover 90% of your audience or customers.\u00a0For example, Ali, Maryam, Hamid, Sarah, and Azadeh are our five defined personas.<\/p>\n

Now the meaning of such a sentence is clear for all colleagues when we say that Azadeh and Maryam buy this new product.\u00a0But you should not hope that Hamid, Ali and Sara will buy it.<\/p>\n

It will be easier to argue about such a sentence than general conversations about the features of the product.\u00a0But the only reason for designing a persona is not to create a common language.<\/p>\n

This form of visualizing the audience and the customer brings us closer to their world and can\u00a0help us in\u00a0ideation<\/a>\u00a0,\u00a0product design<\/a>\u00a0and\u00a0content marketing<\/a> .<\/p>\n

Clear depiction of the audience and the customer using personas brings us closer to their world;\u00a0And it helps that his wishes and expectations are always in front of our eyes.<\/p>\n

When you want to produce a video for Instagram, imagining Maryam or Hamid or Ali or Omid sitting in front of you with the persona you have defined will be much more effective than a single and abstract depiction of a number of people with a vague and gray image with general descriptions.<\/p>\n

\"Designing<\/h2>\n

The stages of designing and determining the persona<\/h2>\n

Obviously, the descriptions you use for a persona will depend heavily on your product, content, and type of activity.\u00a0Therefore, no one can decide the design form and definition of the persona as well as you.<\/p>\n

But usually a number of key issues and questions are listed to define a persona.\u00a0You can use these types of lists to get an initial idea.<\/p>\n

Probably, the answers to some of these types of questions can help define the persona you are looking for, and you should discard some others.<\/p>\n

It may also mean other descriptions and descriptions about your work that are not mentioned in public listings.<\/p>\n

In the following, we review a number of topics:<\/p>\n

1- Demographic factors<\/h3>\n

One of the first topics that can be considered for defining a persona is the demographic characteristics of the persona.\u00a0The following are examples of these features:<\/p>\n