{"id":2489,"date":"2024-03-01T20:59:14","date_gmt":"2024-03-01T17:29:14","guid":{"rendered":"https:\/\/dgding.com\/en\/?p=2489"},"modified":"2024-04-04T13:21:35","modified_gmt":"2024-04-04T09:51:35","slug":"internal-linking-and-its-importance-in-seo","status":"publish","type":"post","link":"https:\/\/dgding.com\/en\/internal-linking-and-its-importance-in-seo\/","title":{"rendered":"Internal linking and its importance in SEO"},"content":{"rendered":"

Internal\u00a0link<\/strong><\/a> building is one of the important principles in\u00a0SEO<\/a>\u00a0that is usually taken less seriously than it deserves.<\/p>\n

Of course, it does not mean that no one pays attention to internal link building, but the issue is that link building is not pursued in a professional and serious manner.<\/p>\n

Sometimes, even people who are involved in\u00a0content production<\/a>\u00a0, rely on automatic link building that exists in many content management platforms and believe that this amount can be enough to improve the position of their content on the search results page.<\/p>\n

Definition of internal link<\/h2>\n

Before discussing the importance of internal linking in SEO, it is appropriate to examine the internal link.<\/p>\n

Any link on your site that points to another page on your site is called an internal link.<\/p>\n

In other words, an internal link links a page on a specific domain to another page on the same domain.<\/p>\n

You have usually seen many examples of internal links on different sites.\u00a0Links that direct you to another article on the same site.<\/p>\n

The importance of internal linking<\/h2>\n

The first reason and in fact the philosophy of internal link building is that visitors to your site can find different content and simply move around your site.<\/p>\n

If we want to express this issue in a more formal language, we can say that the use of internal linking is for Site Navigation.<\/p>\n

If someone who visits the site sees an article and likes it, he should be able to find other similar and related articles.\u00a0He should also be able to understand well what the general structure of your site is and what kind of content he can find in it.<\/p>\n

Therefore, before you think about link building for SEO purposes, keep in mind that link building should be able to clarify the structure of your site and simplify the user flow.\u00a0Any other goal is prioritized next.<\/p>\n

The main function of internal linking<\/h2>\n

Leaving aside the main function of internal linking, we will come to its application in\u00a0SEO<\/a>\u00a0.<\/p>\n

Internal linking can increase the click depth of visitors on your site.\u00a0Click-through depth is the average number of pages a visitor sees while on your site.<\/p>\n

Click depth is one of the indicators that can signal to\u00a0search engines<\/a>\u00a0that the audience is satisfied with being on this site and wants to read more.<\/p>\n

Naturally, increasing the click depth means reducing the bounce rate.\u00a0We know that the reduction of the bounce rate can be considered an improvement in the site’s condition if it is done in a real way and not with technical pressure and annoying the audience.<\/p>\n

Regardless of the SEO discussion, many other evaluation systems also pay attention to click depth and consider its highness to be a positive feature for a site.\u00a0Services that evaluate and compare the performance of different sites usually also announce the Page View index, which is an estimate of\u00a0the audience’s<\/a>\u00a0click depth<\/strong>\u00a0.<\/p>\n

\"Classification<\/h2>\n

Classification of internal links<\/h2>\n

Internal links can be categorized in different ways.\u00a0None of these categories are good or bad, and each can be appropriate or inappropriate depending on your\u00a0content creation<\/a>\u00a0goals and business model.<\/p>\n

In the following, we will examine a common type of classification:<\/p>\n

Link to upstream content<\/h3>\n

An upstream article is a more general article of which the current article or content is considered a subset.\u00a0For example, this content is a subset of content related to\u00a0SEO<\/a>\u00a0.\u00a0So linking to the first SEO article is considered a link to the upstream article.<\/p>\n

Link to the article below<\/h3>\n

Other content that should be seen after the current content, or that are considered a subset of it, are called downstream content.<\/p>\n

Horizontal linking<\/h3>\n

In this method of linking, you introduce another article to the audience using an internal link, which is almost the same level as the current article and related to it, and is not higher or lower.<\/p>\n

Unrelated link<\/h3>\n

In this case, you link to an article that is not directly related to the current article and you hope that the audience will be encouraged to click on it and read it by seeing its title.<\/p>\n

This method is usually called promotional links.\u00a0Because their function is very similar to banners and advertising links that exist on other sites.\u00a0Only this time, you will promote your article on one of the pages of your site with the internal link building strategy.<\/p>\n

Suggestions about internal linking<\/h2>\n

What you will read below are points that my experience confirms the importance of paying attention to.\u00a0Therefore, other people may have different experiences or add other items to the list of these recommendations.<\/p>\n

But anyway, my suggestion based on what we have experienced in the last decade is to take the following points seriously:<\/p>\n

Pay attention to the text of the link<\/h3>\n

When linking to a page, we also choose a sentence or phrase called Anchor Text.\u00a0For example, we may link to a marketing page in a number of ways:<\/p>\n