In this article, I am going to examine how users use search engines and how does the user behave with the search engine when he wants to do a search? In contrast, how is the user treated? Have you ever wondered what happens from the time you enter a term (Query) in the search box, until a list of results appears (Serp)?
There is a very simple formula behind the technical complexities of search. The user is faced with a question or a problem and needs to find the answer. Search Engine also prepares some answers for him.
Three types of search
The MOZ site is an excellent reference in the field of SEO and site optimization . According to Moz we have three types of search.
Do: The user wants to do something. For example, buying a plane ticket
Know: The user wants to know something. For example, which are the best restaurants in Tabriz?
Go: The user wants to go somewhere. For example, going to the nearest cafe in the city
When we want to start the optimization process, we should be aware of what our users think about the most. How much do they usually earn? In which job groups are they mostly? What hobbies do they like? What service do we provide that the user needs?
User interaction with the search engine
In general, the user communicates with the search engine in the following way:
- Feeling the need to find an answer, solution, or information
- Formulating this need in words, which makes the desired query
- Enter the query in the search engine box
- Search through the results to find the best answer
- Choose the best result and click on it
- Looking for a solution or finding a link to a solution
- If not useful, return to the search page and select a new link
- If it still doesn’t work, write a new query that is related to the previous one
Analysis of the search engine interaction list with the user
I love this list. In fact, it gives us very useful information about user behavior that every SEO should be familiar with. There are interesting concepts in it that we will review together.
#1 is important because you need to understand what the user wants and provide it. Even better than he expected. For example, the user searches for Turkey tour to find a ticket to Turkey. If, along with the ticket, you provide useful information such as essential items for travel, Turkish tourist attractions and other useful information that makes the trip enjoyable, you have understood more than what the user expected.
Number 2 is also very important. We need to know what kind of sentences the user presents to the search engine in the form of the desired keywords? Understanding this helps us a lot to read the user’s mind and deliver something they like.
Items 3 to 5 are also interesting. When we are in the search results, our answer should be so close to the user’s problem that he doesn’t even think about opening other links.
Items 6 and 7 are very important, all the webmasters and SEOs think about is attracting traffic from the search engine and bringing the user to the website. But we must not forget that user attraction is a discussion and user retention is a more serious discussion. These 2 cases remind us to try not to run away the user as much as possible.
Item 8 is more related to the user. He probably feels that he should have written a more suitable query and tried to have a better search.
The importance of user behavior with the search engine
If we can analyze the user’s behavior, we have a better chance to get a better ranking and the first results of Google ranking. Search is very popular and grows almost 20% every year. Google alone, as the largest search engine, processes nearly 4 billion searches daily. If we can get to know our target audience and understand why they go to Google, we can introduce our services better. For example, someone who searches for free SEO training is certainly not looking for paid and sometimes unfair packages of some sites. This group of users like to learn SEO for free. Therefore, our content must be in accordance with the user’s needs.
Or someone who searches for the term cheap website design wants to get a quality site with a low budget. Our target audience is probably a newly established business. Or someone who does not have high financial ability to design a website . In this way, we can introduce free tools for website design , such as WordPress content management system, free WordPress plugins, etc., which are useful for implementing a cheap website. Be sure that these introductions create a good feeling in the user. By understanding how the user interacts with the search engine, we can get to know our customers better.
Conclusion
The concept of user interaction with the search engine is very important so that we don’t forget that we are always creating content and providing services to audiences and visitors. We reviewed an 8-step list from the beginning of the search to the end of the search and told how to use this list for successful SEO of our site.
