In this section, access to the articles and materials in the category you want is separated so that you can easily access the materials in a specific category.
The importance of brand benefit in determining brand position is so great that many brand theorists raise it as an independent question and call it Brand…
Although the term rebranding (rebranding) or brand reconstruction and brand change is not a new phenomenon and is several decades old, perhaps the expansion…
Brand architecture is one of the key topics in the field of brand and branding . Brand architecture comes up when you have two or more products and you want…
Among brand and branding experts , the two terms brand ambassador and celebrity endorsement are considered two different concepts and have relatively clear boundaries. But in the…
Luxury and luxury brand are among the terms that we hear a lot these days. Many people dream of having a very high income one day and buying from luxury brands. Some entrepreneurs and brand owners…
Brand language is a set of words, tone and other non-verbal cues that a brand uses in a conversation with its audience and customers. For many activists in the field of brand and branding , the…
Brand essence is one of the key concepts in the field of branding , if you are not familiar with it, it is unlikely that you will be able to succeed in branding. Of course, writers and…
You can choose and register a brand name at a moment’s notice. But in order for this brand name to become a brand and brand awareness to arise, you need weeks, months and years…
The importance of brand benefit in determining brand position is so great that many brand theorists raise it as an independent question and call it Brand Value Proposition. Defining the value proposition of the brand…
Brand position or brand positioning is a very important and key concept and we can boldly say that if you are interested in brand and branding issues , whether product brand or personal brand, you…
Although the term rebranding (rebranding) or brand reconstruction and brand change is not a new phenomenon and is several decades old, perhaps the expansion of the entrepreneurial culture and the launch of startups has caused the prosperity…
Whenever we talk about brand and branding , the choice of brand name is considered as an important concern. We all know that a brand is more than a name, and branding is a time-consuming…
Brand architecture is one of the key topics in the field of brand and branding . Brand architecture comes up when you have two or more products and you want to decide on branding for them. In other words, it…
Among brand and branding experts , the two terms brand ambassador and celebrity endorsement are considered two different concepts and have relatively clear boundaries. But in the advertising industry and in the minds of many managers,…