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Branding

Brand Essence

What Is Brand Essence

Brand essence is one of the key concepts in the field of branding , if you are not familiar with it, it is unlikely that you will be…
What is brand architecture?

What is brand architecture?

Brand architecture is one of the key topics in the field of brand and branding . Brand architecture comes up when you have two or more products and you want…
Who is the brand ambassador?

Who is the brand ambassador?

Among brand and branding experts , the two terms brand ambassador and celebrity endorsement are considered two different concepts and have relatively clear boundaries. But in the…

Branding

6 main features of a luxury brand

6 main features of a luxury brand
Luxury and luxury brand are among the terms that we hear a lot these days. Many people dream of having a very high income one day and buying from luxury brands. Some entrepreneurs and brand owners…
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Teaching how to choose brand language

Teaching how to choose brand language
Brand language is a set of words, tone and other non-verbal cues that a brand uses in a conversation with its audience and customers. For many activists in the field of brand and branding , the…
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What Is Brand Essence

Brand Essence
Brand essence is one of the key concepts in the field of branding , if you are not familiar with it, it is unlikely that you will be able to succeed in branding. Of course, writers and…
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3 influential elements in brand positioning

3 influential elements in brand positioning
Brand position or brand positioning is a very important and key concept and we can boldly say that if you are interested in brand and branding issues , whether product brand or personal brand, you…
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4 important reasons for rebranding or brand reconstruction

4 important reasons for rebranding or brand reconstruction
Although the term rebranding (rebranding) or brand reconstruction and brand change is not a new phenomenon and is several decades old, perhaps the expansion of the entrepreneurial culture and the launch of startups has caused the prosperity…
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7 suggestions for choosing a brand name

7 suggestions for choosing a brand name
Whenever we talk about brand and branding , the choice of brand name is considered as an important concern. We all know that a brand is more than a name, and branding is a time-consuming…
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What is brand architecture?

What is brand architecture?
Brand architecture is one of the key topics in the field of brand and branding . Brand architecture comes up when you have two or more products and you want to decide on branding for them. In other words, it…
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Who is the brand ambassador?

Who is the brand ambassador?
Among brand and branding experts , the two terms brand ambassador and celebrity endorsement are considered two different concepts and have relatively clear boundaries. But in the advertising industry and in the minds of many managers,…
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