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The word idea are among the key words in the discussion of entrepreneurship and creating a new business . Interestingly, people who have different roles in…
Brand architecture is one of the key topics in the field of brand and branding . Brand architecture comes up when you have two or more products and you want…
Among brand and branding experts , the two terms brand ambassador and celebrity endorsement are considered two different concepts and have relatively clear boundaries. But in the…
Although in the definition of startup types, there is no emphasis on the issue that its activity must be in the field of technology or information technology, but because many startups have been formed around…
In the first steps of the entrepreneurship road, it is necessary to answer an important question, which of the types of entrepreneurship can be the right path for me? Basically, there are many…
The word idea are among the key words in the discussion of entrepreneurship and creating a new business . Interestingly, people who have different roles in entrepreneurial activities generally have completely different views on the…
In this article, I am going to examine what the process is. In fact, the word process is one of the most used words in management and business, and it is not difficult to…
Brand architecture is one of the key topics in the field of brand and branding . Brand architecture comes up when you have two or more products and you want to decide on branding for them. In other words, it…
To understand the concept of ATL, BTL and TTL in advertising , we must first know their meaning. In fact, ATL stands for Above The Line, BTL stands for Below The Line, and TTL stands for…
Website design has come a long way since the first site was released in 1991. With more than a billion active websites on the Internet today, it’s no surprise that the industry is growing and developing…
Among brand and branding experts , the two terms brand ambassador and celebrity endorsement are considered two different concepts and have relatively clear boundaries. But in the advertising industry and in the minds of many managers,…
In order to define the concept of feedback or feedback, the two concepts of open system and closed system that exist in the definition of system and system thinking should be examined first. Systems that…
Market analysis is one of the abilities that all business operators should benefit from, that’s why in this article we discuss 10 important factors for market analysis. Think of entrepreneurship as an example. Entrepreneurship…