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Using models in advertising

Who is the brand ambassador?

Who is the brand ambassador?

Among brand and branding experts , the two terms brand ambassador and celebrity endorsement are considered two different concepts and have relatively clear boundaries. But in the…

Using models in advertising

Who is the brand ambassador?

Who is the brand ambassador?
Among brand and branding experts , the two terms brand ambassador and celebrity endorsement are considered two different concepts and have relatively clear boundaries. But in the advertising industry and in the minds of many managers,…
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