What is black hat SEO?

Black hat SEO is exactly the opposite of white hat SEO . As much as white hat SEOs respect the search engine, black hat SEOs don’t value Google’s red lines. Although black hat SEO techniques give results quickly, they fail just as quickly.

Google has improved a lot in its 20-year life and today fines the offending sites more easily. For this reason, black hat SEO methods are not suitable for long-term and popular businesses. Because the search engine finally recognizes them and sends them deep into the search results.

Some black hat SEO techniques:

Remember that whether you do black hat SEO tactics knowingly or not, you will be heavily penalized by Google, so it is necessary and necessary for people who work in SEO to learn about these techniques.

Keyword stuffing :

Keywords are words that describe the content of our post and are mostly entered by users in the search box of the search engine. The use of keywords should be balanced with the text and in size. so that the readability of the text is preserved. Any excess in the use of keywords is an alarm for the search engine and makes it alert. Some SEO tools such as Yoast WordPress SEO plugin define keyword density and say that the number of keywords in a post should be between 0.5 and 2.5. (I don’t really agree with counting keywords and I believe that a page should rank with several keywords. Not focusing on one specific word and repeating it in the text)

Doorway pages:

This technique is one of the dirtiest black hat SEO jobs. Doorways are low-quality pages or pages that are optimized for a set of keywords. But when the user reaches those pages, the site transfers him to another page that he intended. In fact, it allows the user to enter the place he likes through the back door. Do you agree with an example?

For example, xyz.com is a bag and shoe store. This site comes up on keywords like buy a coat or a shirt, but its purpose is to take the user to the men’s shoe sales page. A redirect has been done here and the user does not reach what he was looking for. Rather, he is trapped by the website and enters the page that the site likes. If you dare to try this, be sure to expect a terrible result. Because Google will treat you harshly.

Cloaking:

A mysterious and unscrupulous method in SEO is black hat. In Cloaking, the site is displayed in one way for the real user and in another way for the search engine. The crawler crawls the site and stores the pages according to the structure it sees. But this is not what the user is looking for and is more of a content programmed for the search engine. Cloaking can be considered a partner and accomplice of Doorway pages. Because Cloaking technique is used in Doorway Page technique.

For example, you can hide a few lines of keywords from the user’s view. But the search engine saw it and it affected the ranking. For example, this word SEO is white and cannot be seen by you, but the search engine sees it.

Look, get Cloaking out of your head right now. Google has officially announced that it is against cloaking and there is no such thing as white hat SEO cloaking. Google considers all forms of obfuscation against its rules. As someone who will be responsible for optimizing a site, you should avoid this method. Using this technique will make your site’s SEO worse.

Link farm or link wheels or link network:

Backlinks are valuable to Google and other search engines and are a ranking factor. But is every backlink really valuable?
For example, imagine that you work in the field of selling household appliances in Iran. Would it benefit or help you to have a very weak Japanese site linking to your pages? No, it is not like that. The links we receive should be as strong and relevant as possible and the linking site should not be spam.

But link farms are a series of sites that link other sites and get paid for it. That is, link farms try to get links for websites in an unnatural way. This is not good for your site at all. Because the links received from these farms have no value. The links that link farms produce are problematic for 3 reasons:

1. In most cases, they are unrelated

2. In most cases, they are of poor quality

3. They are not produced by humans

Link farms are black hat SEO techniques that you should avoid.

Duplicate Content :

Maybe you also remember. When you were searching for a topic on Google a few years ago. He would put an almost repetitive list in front of you. The content of most of the sites was copy and the production of content was not as meaningful as it is today. Google was looking for a solution to solve the problem and by updating its algorithms, the search results were largely cleared of duplicate content. Today, duplicate content in any form is considered by Google as a negative and dangerous score for the site.