As you must have guessed from this name. White hat SEO means to be good with search engine rules and regulations and not to break the rules. Your main focus should be the audience, not the search engine. That is, follow all search engine standards like Google and do not have any suspicious or unacceptable behavior.
It means, quite naturally, focus on your site and try to create the best things you can on the site, which is the opposite of black hat SEO .
Who is a white hat SEO?
A white hat SEO is someone who uses techniques and methods trusted by search engines. Although Google has nearly 200 factors for ranking sites, it is very cautious in publishing its news and techniques. No one in the outside world can claim to know the ins and outs of Google rankings. This is not the case at all and that is why there is no such thing as guaranteed SEO .
In fact, Google has provided a series of general information for webmasters to optimize their site. The rest of the methods are the result of experience and trial and error of the activists in this field. In the same reports published by Google, some techniques have been greatly benefited in the SEO of the site . Like creating spam links and producing low-quality and repetitive content. Sometimes it encourages site administrators to do things. For example, producing fresh and high-quality content. Getting links naturally and avoiding link building. Optimizing the site for mobile, etc.
Now the white hat SEO optimizes his site without annoying Google and bypassing its rules.
Although the white hat community may be late to see the results of their efforts, they are relieved that they will never be punished by Google. They update themselves with Google’s rules and don’t do anything against the guidelines.
This method provides the most reliable and stable results and is suitable for long-established businesses. Although it requires a lot of patience, but if the principles are followed, it will definitely pay off.
