Many managers and website owners think that website design is very simple and they easily skip some of the most important points and make very common mistakes in website design. While solving each of these points will cause a growing process in attracting and retaining the audience. In this article, I am going to introduce you to 21 common mistakes in website design.
Do not forget that your website is the main tool for your work and earning in the web world. In fact, it is a communication channel between you and your audience. Therefore, you must create a professional and flawless website to keep your contacts. Many common mistakes in website design are a destructive factor in attracting and retaining your contacts.
Common mistakes in website design
The most common mistake in website design is to forget practical tips and factors. Do not think that after your site is up, the rank of the site will increase by itself and the site will immediately attract the audience to you. No, it is not like that at all. It all depends on your site’s ratings. The image and facilities of the site must meet the needs of the audience and do not forget that you will be on the side of millions of different tastes. So, at the time of website design, know the challenges of common mistakes in website design .
1- Appearance attractiveness
One of the common mistakes in website design is not paying attention to the appearance and attractiveness of your website. While the first thing that the audience faces is the appearance of your site. In fact, the first thing that attracts the audience to you is the initial attraction.
You don’t need to use strange effects and protocols to be attractive. Many of these clutter effects are not only unattractive, they even slow down your site. So don’t even think about using these effects. Of course, keep this point in mind that according to the type and manner of your use of the site, the type of user interface design of the site can be different and in general there is no specific rule for it.
Instead, try not to make your site pages too simple. It is true that simplicity is part of the charm, but this does not mean that you should not use any attractive elements on the pages of the site, especially on the first page of the site. Attractive graphics and the use of colors that attract the attention of the audience are an important part of the appearance of your site. Avoid repeating the same animation on all pages of the site. This reduces the creativity and attractiveness of your site. Observing these points will make the audience more willing to check and explore the pages of your site.
2- Creating balance
Although an attractive website design is effective in attracting the audience, the beauty of the website alone is not enough to arouse the audience’s curiosity.
Maybe your website is so attractive at first glance that it encourages the audience to stay on the site. But basically your content attracts the audience. The face and appearance of your site may intrigue the viewer at first glance, but when the audience starts reading the content, the appearance of the site is not so important anymore. The audience expects an attractive content from a site that looks attractive. Therefore, modesty between appearance and content is very important. One of the common mistakes in website design is not paying attention to this balance. If you don’t have content with the same weight in front of the attractive and simple design, it will distract the audience from the main topic. Try to produce simple content without writing complications. which at the same time clearly defines the intention completely and perfectly. Avoid exaggeration and introduction of unnecessary words.
3- Font and text
After the site page is opened in front of the audience, he will definitely immediately go to the content and text that he needs. Now imagine that the user cannot read the text easily. what will it be? It will definitely close the page with one click. Readability is an important element in attracting the audience. Take seriously the use of a beautiful and at the same time readable font. Choose the color of the font according to the color of the screen in a way that does not bother the eyes and is easy to read.
The font size should be appropriate. Not too big and not too small. Because in both cases, it will not be attractive to the audience and makes reading the text difficult and boring. You can use different fonts to make the audience’s eyes less tired. Know the headlines and change the font color and of course more important points. I advise you to take this common mistake in website design seriously.
4- Powerful host
A good and reliable host gives more credibility to your site. Maybe the audience is not facing your host directly. But the speed of the site is part of the attractiveness and retention of the audience. According to Amara, the optimal time to load content is between 1 and 3 seconds. Generally, users do not have patience for more than this time, and if the loading time takes more than this time, the audience closes the site.
One of the common mistakes in website design is using free and shared hosting. Using free or low-quality hosting will slow down your site performance. As a result, the audience will get bored and besides, you will not be connected with other social platforms. Most importantly, you will not be the main owner of your site.
5- The position of the content
One of the common mistakes in website design is lack of clarity of content. This means that the audience has to search your page for some time to find the content they want. This confusion is not at all befitting of a professional site. Your site may have all the technical standards, but if it does not provide clear content to the audience, it will definitely fail.
6- Information access
Most website visitors, especially store and office websites, are looking for information that they can access to that company or store. Including information such as contact number, address, email address, social network address, etc., be sure to include this information at the end of the first page or on the contact us page. Such common mistakes in website design can lead to the loss of customers and audience, and as a result, a drop in your business.
7- Advanced search
One of the common mistakes in website design is that website owners do not take the existence of the search box seriously or forget it. Think of your site as a database and your audience should be able to access the information they need from among hundreds of informational content. Certainly, no audience will browse through all the articles and pages of the site looking for a specific content. The search box allows the audience to easily search and find the desired content. As a result, he will spend more time on your site without getting bored.
8- Using music
Using music in the background of the website is one of the common mistakes in website design. Because it disturbs the focus of the audience and this factor causes the audience to close the site page immediately.
9- Functional menu
Failure to use a functional and standard menu for the site is also one of the common mistakes in website design. When the visitor enters your site, he decides within 0.05 seconds to stay on your site or close the page. Because generally, users in the web world do not have much patience, they immediately look for the site’s menu to get the result sooner. However, box search is a way to reach the goal. But the menu bar or navigation bar is the easiest way to quickly reach the content needed by the audience. Try to design the menu bar in such a way that the audience can access the menu bar from all pages.
10- Responsive design
Since mobile phones have been able to easily replace computers, responsive sites actually attract more users. The advancement of technology in smartphones has made them become computers that are always available and always online. According to statistics, less than 9% of people visit non-responsive sites.
That too by force. Not paying attention to this issue is one of the common mistakes in website design. Be sure to make the site responsive so that all the details of the site can be seen on all devices.
11- H tags
H tags are among the things that are very important in SEO and site ranking . Using it increases the readability of the site and draws the audience’s attention to the content. In fact, any sentence that is part of the H tag makes it easier for the reader to separate and study the content.
12- Site domain
One of the common mistakes in website design is not paying attention to the important points about domain registration . Try to make your site address the name of the brand, company, service or product for which you have created the site. In this case, you have also done branding . If the domain name is too long, it will not remain in the audience’s memory. So it is better to use abbreviated nouns.
13- Flash files
Repeated use of flash files is a common mistake in website design. Some site designers or administrators think that it is interesting to continuously use flash files and animations on all pages of the site. But this work is not beautiful at all from the audience’s point of view and bores the audience. In addition, flash files are not loaded in systems where the flash program is not installed. Also, frequent use of flash files slows down the speed and performance of your site.
14- 404 error
No user wants to face a 404 error after clicking on the desired link. One of the most common mistakes in website design is to upload a website that is not fully designed so that it goes up. This causes a 404 error. As a result, your audience will lose their trust in your site.
15- Advertising banners
Most of the internet users dislike busy flashing sites. These sites confuse and tire most of the audience. So try to use less advertising banners . One of the common mistakes in website design is that some designers design the main and important content of the site in the frame of a flashing banner. This does not attract the attention of the audience, but sees it as an advertisement and avoids clicking on it.
16- Use of text
Internet audiences are looking for attractive colors and shapes. They don’t expect the world of sites to be like a book full of one-handed texts. A common mistake in website design is not paying attention to this issue. Using text for a long time tires the audience’s eyes and makes them access the desired content later. As a result, it closes the site with one click. It is better to avoid designing pages like books. You can design a header with an attractive font and color for each section of the site. A small part of the text can be seen, and for the audience who is looking for that topic, design a link to read more, so that by clicking on it, he will enter another page and read the rest of the desired article.
17- Checking browsers
Check your site in several different browsers before uploading. Because your site may not load or load in some browsers. One of the common mistakes in website design is to pay attention to this issue. Because some users are still working with old browsers and not paying attention to this issue will cause you to lose part of your audience.
18- ALT and Title tag
Use the Alt tag for photos. This tag is one of the most influential factors in site SEO . Because if the photos are not loaded due to the slowness of the Internet or any other reason, the audience can at least see the text. And when the search engine indexes the images, it understands the meaning of the desired image using the text of this tag.
Using this score has an impact on SEO and site ranking. In fact, not using these tags is considered a defect in your site and is one of the common mistakes in site design and SEO.
19- Goal management
When you launch a site, you need to think about managing it. All the common mistakes in the design have arisen due to the lack of knowledge of the proper management of a site. In addition, the idea that uploading the site is all over is also wrong. No site attracts audience just by uploading. Determine your goal. You must know what your goal is for the site. sale ? Introducing the brand ? Advertising ?
After the goal is determined, you need to identify your competitors. You should look for solutions to be seen better than your competitors in the eyes of the audience. Seek to be more attractive. Put yourself in the place of the audience? What do you expect from a site and implement the same. Make a strategy to be better . Research and read about digital marketing and audience attraction and don’t leave the site alone after uploading.
20- The color of the links
This issue is actually one of the common mistakes in website design. Rather, it is a suggestion to make your site more attractive. Changing the color of the clicked links is very attractive for the audience. In addition to innovation, the audience will know which links they have already checked and read. In fact, it causes the audience to re-enter the links that have not been checked by mistake, thus saving the audience’s time.
